For each question, select the statement that most closely reflects your business today. Each answer carries a score from 0 (Weak) to 2 (Strong). Your total reveals how a disciplined buyer would likely assess your risk profile.
| Section | Score |
|---|---|
| Revenue Quality | |
| Client Concentration | |
| Founder Dependency | |
| Acquisition System | |
| Transferability | |
| Total Score | — / 24 |
Most buyers will apply a risk discount. Businesses in this category often trade below typical market multiples. Structural improvements are needed before pursuing an exit.
The business may trade within standard market ranges, but without premium buyer demand. Targeted improvements in your lowest-scoring areas can meaningfully shift your multiple.
The business has many characteristics buyers seek. With the right structure and positioning, it may compete for higher multiples. Focus on maintaining these strengths through the exit process.
Based on your answers, identify the three areas where your business may be most exposed. These often determine how buyers price risk during an acquisition.
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This scorecard highlights how a disciplined buyer would likely assess your business today. However, valuation is not determined by revenue alone.
Two businesses with identical revenue can sell for dramatically different multiples depending on how buyers perceive structural risk. It is driven by:
If your scorecard highlighted structural weaknesses, the next step is understanding how those factors impact valuation — and how they can be improved.