E-Commerce Growth Case Study: Personalized Children’s Products

Sector

E-Commerce / Personalized Children's Products

Company

Growing online business with seasonal demand

Role

CEO-led organization

On the surface, everything looked great. Personalized books for kids, creative products, and loyal customers. Revenue was increasing, but ad spend was increasing faster. Channels were running in silos. And when the CEO asked, "What's working?" no one had an answer.

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E-Commerce Growth Case Study: Personalized Children’s Products

What Changed

Our team built growth systems that tied revenue to specific actions and channels.

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One operating plan replaced disconnected channel activity

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Spend decisions tied to repeatable rules, not platform mood swings

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Attribution rebuilt so performance could be audited and forecasted

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Clear separation between what drives demand vs. what wastes budget

The Problem

Growing Revenue While Losing Track of the Math

The Guessing Game: Decisions relied on "gut feel" rather than evidence. Spend increased, but clarity decreased.

The Seasonality Panic: Peak season results felt like a trip to Las Vegas. If they won, they celebrated. If they lost, they blamed the algorithm.

The Silo Problem: Paid ads, email, and promos were running in different rooms. The left hand didn't know the right hand was offering a discount.

When a buyer asks "how do we repeat this next year?" and there's no answer, multiples drop and earn-outs appear. Disciplined spending and clear attribution change that conversation. The work we built here gave this e-commerce business an answer buyers could trust and pay a premium for.

What We Built

Exit 3D Studio stopped the "random acts of marketing" and built a sustainable strategy that compounds value over time.

Reviewed digital communications and acquisition priorities, separating budget-worthy channels from spend that produced no return.

Moved away from test-and-hope tactics; rebuilt paid media around seasonality and performance data, with intentional weekly spend.

Reworked promotions and newsletters to support repeat purchases, higher LTV, and sustainable revenue patterns.

Aligned marketing execution with business objectives so growth decisions made sense to leadership.

“Muriel Brought Clarity To Our Decisions”

Muriel helped us step back and take a more strategic view of our digital growth. She brought clarity to our decisions and identified the right levers to improve performance. In particular, she restructured and optimized our paid media investments and helped redefine the direction of our promotional actions and newsletters. Beyond execution, Muriel stands out for her strong listening skills, sound judgment, and ability to bring structure where it matters.

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Caroline Taieb,

Commercial Director LES ENFANTS ROY

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E-Commerce Growth Case Study: Personalized Children’s Products

E-Commerce Growth Case Study: Personalized Children’s Products

What Changed

The Problem

What We Built

“Muriel Brought Clarity To Our Decisions”

Build a Business Buyers Fight Over Instead of Walking Away From

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